1/17/12 First company meeting in the new office

1/10/11 Our last Tuesday Team Meeting at 36 Cooper.

1/9/12 This is the last week I’ll be sitting at this desk. We’re moving to Soho. 

Icon-olution

As mentioned in a previous post about the evolution of our iphone app, one of the great things about working at a start up is the ability to iterate and the speed at which you can do this. As we strive to improve our product, we wanted to make sure we had an icon that reflected the current state of our brand. 

To achieve this, we made a few subtle changes to the icon as opposed to a big change. This didn’t feel like the appropriate time to do a complete revolution; an evolution felt more apt. 

You’ll notice we’ve rounded and softened the edges to better align with other illustrative elements you find in our app such as badges and icons. We’ve replaced the purple ball with a green ball, as purple no longer lives in our color palette elsewhere in the app or site. Green is one of our primary colors and we wanted that represented here. We’ve also gone back to a less perfectly parallel trail of the ball (which also makes our iconic check mark) to inject a more playful feel into the icon while still maintaining our clean edges and lines. 

(note: I was not the original designer of this icon and this current evolution is the result of several talented designers on our team)

8/31/11 

8/19/2011 The Crown

8/18/11 Tristan Walker

8/18/11 Cheers to the Launch of Events 

An evolution of foursquare design from January 2009 - August 2011

One of the great things about working on one product is the ability to iterate; the bad thing is you never feel like you’re done. 

When foursquare started there was no real visual design on the app. Naveen was coding it up alone and he used all native Apple UI elements. I was helping out on the side and slowly we added custom elements and branding and for SXSW 2010 we did our first visual pass at the design. At that point I was doing everything, and it showed. One person can only do so much. Now we have a talented group of UI and UX designers and these days I mostly work on the iOS app.

We just put out a new build complete with a new blue navigation bar, photos inline, single tap cells and a newly designed check-in detail screen. I’m really proud of this current iteration of the app and can’t wait to see it continue to evolve. 

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foursquare SF 

I got to go out to San Franscisco on business a few weeks ago and finally got to check out our new office. With high ceilings, wooden beams and lots of natural light it gives all of us stationed in NY severe office envy. 

I’ve been working with the our SF office manager to get some foursquare graphics and branding up. It’s going to be hot!